The effective and appropriate use of both offline and online store to create a solution that better satisfies your buyers’ needs and shopping methods, is the key to marketing in the future.
Technology has transformed all facets of our society, from the way we work, to the way we communicate with friends and family, to the way we consume entertainment. While nearly every element of our day-to-day is now reliant on technology, perhaps no activity has been more greatly upended than the way we shop. Mobile devices have created a fragmented buying journey, and platforms like Amazon have fundamentally changed the way we think about commerce and brands that serve us. With brick-and-mortar stores closing at a rapid pace, and e-commerce expected to reach 15% of all retail sales by 2020, retailers (both traditional and direct-to-consumer) are understandably eager to get ahead of market trends and beat out a growing presence of global competition. At Olapic, we work with hundreds of the world’s top retailers and spend quite a bit of time dissecting consumer preferences…
If you are in two minds whether an online shopping store is the way forward, this article was written with you in mind. For small businesses, getting their products to a wider market can be hard. It can be hard to believe that a generation ago, most people bought almost everything from a local retailer. However, the internet and online shopping (ecommerce) have drastically changed the way people around the world research and shop for the the things they need. A recent international study showed how consumers increasingly use the internet as their modern retail solution for everyday items. Reasons You Should Start Your Online Shopping Store *Improving Your Company Image *24/7 365 Hour Availability *Better Customer Support *Very Low Start-up Costs *The Internet Was Made for Business *Live / Work from Anywhere *Reduce Operation Costs *Target Bigger Market Increase Brand Awareness In…
