The effective and appropriate use of both offline and online store to create a solution that better satisfies your buyers’ needs and shopping methods, is the key to marketing in the future.
You are trying to use your online presence and turn it into something more tangible than good reputation but you are not certain how to do it. If you are looking into increasing your revenue by not only offering but also selling your services online, you need to know that there are several roads you can take. However, two have proved to be the most efficient and widespread, e-commerce websites and online marketplaces. The choice between the two depends on your business’s state, needs, and goals. Try to have those three things defined and run them against that which each of the two roads has to offer. Technical side and costs involved Look at an e-commerce webpage as a part of your business, one of the stores in your chain. On the other hand, perceive a marketplace as a service you are…
I have shopped in thrift stores, malls, huge shopping centers, and so many more places, but I was always skeptic about shopping online. It was not the fact that I couldn’t touch the product, depending on which type of product it was, but it was more about using my bank card or credit card to make the transaction happen. (more…)
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Technology has transformed all facets of our society, from the way we work, to the way we communicate with friends and family, to the way we consume entertainment. While nearly every element of our day-to-day is now reliant on technology, perhaps no activity has been more greatly upended than the way we shop. Mobile devices have created a fragmented buying journey, and platforms like Amazon have fundamentally changed the way we think about commerce and brands that serve us. With brick-and-mortar stores closing at a rapid pace, and e-commerce expected to reach 15% of all retail sales by 2020, retailers (both traditional and direct-to-consumer) are understandably eager to get ahead of market trends and beat out a growing presence of global competition. At Olapic, we work with hundreds of the world’s top retailers and spend quite a bit of time dissecting consumer preferences…
If you are in two minds whether an online shopping store is the way forward, this article was written with you in mind. For small businesses, getting their products to a wider market can be hard. It can be hard to believe that a generation ago, most people bought almost everything from a local retailer. However, the internet and online shopping (ecommerce) have drastically changed the way people around the world research and shop for the the things they need. A recent international study showed how consumers increasingly use the internet as their modern retail solution for everyday items. Reasons You Should Start Your Online Shopping Store *Improving Your Company Image *24/7 365 Hour Availability *Better Customer Support *Very Low Start-up Costs *The Internet Was Made for Business *Live / Work from Anywhere *Reduce Operation Costs *Target Bigger Market Increase Brand Awareness In…
