The effective and appropriate use of both offline and online store to create a solution that better satisfies your buyers’ needs and shopping methods, is the key to marketing in the future.
Technology has transformed all facets of our society, from the way we work, to the way we communicate with friends and family, to the way we consume entertainment. While nearly every element of our day-to-day is now reliant on technology, perhaps no activity has been more greatly upended than the way we shop. Mobile devices have created a fragmented buying journey, and platforms like Amazon have fundamentally changed the way we think about commerce and brands that serve us. With brick-and-mortar stores closing at a rapid pace, and e-commerce expected to reach 15% of all retail sales by 2020, retailers (both traditional and direct-to-consumer) are understandably eager to get ahead of market trends and beat out a growing presence of global competition. At Olapic, we work with hundreds of the world’s top retailers and spend quite a bit of time dissecting consumer preferences…
I have shopped in thrift stores, malls, huge shopping centers, and so many more places, but I was always skeptic about shopping online. It was not the fact that I couldn’t touch the product, depending on which type of product it was, but it was more about using my bank card or credit card to make the transaction happen. (more…)
